Do I need a CRM system for my business?
Find out about our CRM Solutions
How do I know which CRM is right for my business?
Collaborative CRM systems
A popular choice for businesses with many departments that need to work together. Collaborative CRM software helps to build genuinely omnichannel support. With Interaction Management, every interaction with your company from a customer gets tracked, regardless of channel. Tracking capability ensures employees can keep notes on each engagement, such as what it was about, how they resolved it and other essential details. Not only can you track interactions, but with Channel Management, employees can accurately meet customers' needs in the places that mean the most to them. Contact becomes more manageable and streamlined, resulting in a better user experience and customer service. Cloud-based CRM software such as collaborative CRM systems helps manage internal documents across large workforces, keeping them safe, secure, and easy to find.
Operational CRM systems
This style of CRM software is great for those looking to get more out of their current customer data and wanting to make processes more efficient for their employees at the same time. You may have identified gaps in your current methods that leave room for error or lost opportunities for unutilised data. With operational CRM, you can see the entire customer lifecycle and use your CRM to find ways to inject your messaging more effectively into their journey.
Analytical CRM systems
This system is for those companies that aren't sure how to get the most out of their customer data. This form of CRM software provides the analytical tools needed to pull apart your data and works best for high level strategising. Data analysis is the art of getting the answers to your questions and your customers and planning an effective strategy to better your business goals. These answers are crucial to identifying weaknesses and threats, magnifying your strengths, and capitalising on trends.
Do you feel you might need a combination of all three types of CRM software? That is fine, and Smashed Crab will build your custom CRM to fit your needs. Many Smashed Crab CRM systems combine features from different CRM types, allowing for the most intuitive and helpful software.
What is a CRM?
Using a CRM system, you streamline processes, improve customer service, and increase sales as every element of your strategy is managed for optimum output. As a result, opportunities will reveal themselves in the most unlikely and overlooked places, be it in increased productivity, more free time, or increased profits from being able to predict your customer needs.
As technology has developed and channels like social media, email and phone have grown, the customer journey has become more complex and challenging to manage. CRMs address all these potential challenges and tie everything together, making communication more straightforward. In addition, you no longer need to be in several places at once – now, you can bring the customer to you with a custom CRM system.
What are the benefits of a CRM System?
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“Our clients love the visibility it gives them over their infrastructure.”
Why custom is better than off-the-shelf
Ease of set up and use
No need to pay extra for training every time you recruit someone into the business.
Integration with products
Seamlessly link existing tools with the custom CRM services.
Break down silos between departments with integrated processes from which everyone can access and work.
Payment model and costs per user
There are no extra costs for adding a new user, and you will have peace of mind for owning your CRM software.
Export and review data trends quickly with customisable dashboards to fit your needs.
Keep your valuable data safe in a cloud-based CRM system.
Ability to scale
Avoid outgrowing your off the shelf CRM. Instead, consider the needs of your growing business and choose a custom CRM system.
What does CRM mean?
CRM stands for Customer Relationship Management. It's a strategy businesses can use to manage their interactions with both current and future customers.
Why is CRM important?
CRM gives you a better way to communicate with customers, service users and more. Better relationships lead to satisfied customers, which in turn leads to profits.
What does a CRM system do?
CRM systems are great for keeping track of customers. You can analyse info and access data in a readily accessible dashboard.
What are the benefits of CRM?
CRM is an effective business tool with various benefits for your sales and marketing teams. For example, the software can help to improve productivity, increase customer loyalty, develop sales forecasts more accurately, provide accurate reporting and enable better service.
Can CRM go beyond sales and marketing?
While CRM is traditionally a sales tool, it can deliver powerful benefits across the organisation - from HR and customer service to supply-chain management.
Why is cloud-based CRM ideal?
Cloud-based CRM offers instant deployment, cost-effective scalability, and access from anywhere on any device.
Do you charge per user accounts?
No, the bespoke software we build can comfortably accommodate as many users as you need. The software is for your sole use so you can manage the access without our input.
Can you integrate it with our existing software?
Absolutely. As long as at there are APIs and documentation available, we can usually keep the CRM in sync with your existing systems.
Will I be able to access the CRM from my phone?
You will be able to access your CRM from any modern web browser (ask us which). Let us know which features you will need to be accessible from the mobile version of the CRM and we'll make it happen.
I want to start quoting my clients from the CRM, can I do this?
Your CRM system can become whatever you need. Some of our previous clients start with a custom CRM and then bolt on quoting afterwards.
I don't know what features I can have developed. Will you be able to explain the possibilities?
Definitely. Once we understand how your business works, we can suggest common and unique workflows to supercharge your sales.
Can I let customers log in to see their quotes?
We can develop client portals to give your customers a central repository for their quotes and other documentation.